Deciding on a name for your blog can be rather tricky. This is why I’m sharing my own process with you!

Maybe you want to go for something catchy and playful, or prefer to keep it simple and professional.

Either way, I’m going to walk you through how I finally decided on my blog name. Hopefully, this helps you with your own journey.

1. Brainstorm Random Names

I’ve been coming up with brand/blog names since my freshman year, and even kept multiple lists of possible names.

Just like my Instagram name, I’ve set my mind on one name only to change my mind a month later. I’ve created several blogs by those names, and have deleted all of them.

It’s okay to take time to write a few lists of 25, 50, or even 100 names, and not like any of them! 

Your only goal should be having fun, after all this is the name that people will recognize your website (and even you) by.

For example, I love food, and a lot of the titles I came up with were fruit-related. Now, this is not a food blog and I had no intention of creating one, so I realized that the name didn’t make any sense. 

You can also use a random name generator to get started!

2. Find Your Niche

When choosing a name for your blog, you should probably have an idea of what you plan on writing about.

Will your site be an online diary? Are you going to post “how-to” tutorials? No matter the subject, it’s important to consider whether your site name will reflect it. 

The subject(s) of your site is also known as the niche. Lifestyle blogs, fashion blogs, foodie blogs, music blogs, and more are all niches that you can choose from.

If you don’t have a set genre, that’s okay too. You’re just starting out, after all. My original plan was to be a natural hair blogger, but I didn’t want to limit myself to only my hair.

I have other passions, and if I somehow became famous overnight it’d be hard to start something new.

3. Research Other Bloggers Your Niche

When learning how to design my own blog/website I looked at a variety of other blogs for inspiration.

I asked myself a lot of questions, such as, “What are they doing that I could be doing?” I don’t recommend copying what you see others do, but it doesn’t hurt to learn from them. 

See how your peers decided their blog names, maybe there’s a pattern that brings them more traffic.

I consider myself to be miscellaneous, because I’m just starting out and don’t want to limit myself to a niche yet.

I researched blogs that covered the topics that interest me, such as college life, natural hair, and book reviews.

I also looked at the websites of other Black women and tried to find other college students.

A majority of people – in whatever category I’m a part of – use their names as their blog names. I like my name and chose to follow suit. 

4. Research SEO-Friendly Names

The term “SEO-friendly” will come up a lot once you begin your research. Essentially, this means that when people search for a specific topic that your website is more likely to be recommended to them.

For example, if you are a food blogger, having the word “food” or something cooking-related in your title makes it easier to find your site. You may even start to notice a pattern with your favorite blogs. 

To know how well the names you drafted will fare against the competition, try using a search engine.

If I were to “niche-down” and focus solely on college life, I’d have “college” or “student” in my website name.

If I wanted to focus on natural hair I’d have “natural hair” in my name. This way when people search for either of those topics, my website will be easier to find. 

As you can tell, my site name is not very SEO-friendly, since I’m not writing about plants (though I did consider it). Still, the name suits me, and I’m sticking with it.

5. Choose a Name that Suits You

None of the names I created resonated with me as much as Jasmine Blossom.

My name will always be Jasmine, so it makes sense to keep it as the name I’m known by. Blossom also resonates with me because I love flowers, and my last name starts with a B.

Even if I ever get married, and change my last name, I don’t want to change my website name.

I will always love flowers, and have only positive associations with “blossom” 

This will be the name you’re stuck with in the long-term, so if after a few weeks you can’t stand it, you should consider changing it. 

I hope this helps you create your blog name! Remember that it’s okay to change your mind, especially since you’re just starting out.

Even if you’ve been a blogger for years, your new name may bring far more traffic to your content. 

If you want to know more about how to find your niche, stay tuned. That post will be coming soon.

Make sure to check out my previous post on this month’s 30-Day Writing Challenge!

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